At a major New York event, Amazon unveiled a wide range of devices, from Kindles and Echo speakers to home security systems. But the spotlight was on the Fire TV lineup, with three new smart TVs and the debut of the Fire TV Stick 4K Select Amazon’s most affordable 4K streaming stick yet. This bold move strengthens Amazon’s position in the competitive home entertainment market.
Priced at just £50, the Fire TV Stick 4K Select is Amazon’s cheapest 4K model to date. Despite its budget-friendly price, it supports 4K resolution, HDR10+, and is faster than other Fire TV devices in the same price range. What sets it apart is Amazon’s new Vega OS, replacing Android, with features like a unified “Continue Watching” row and a centralized watchlist that organizes streaming content across platforms.
Amazon’s updated 2-Series and 4-Series TVs feature slimmer designs and a quad-core processor that’s 30% faster than before. Both use OmniSense technology, which activates the screen when you enter the room, displays artwork in standby mode, and powers down when you leave. While the 2-Series is capped at 1080p, the 4-Series delivers 4K resolution for sharper visuals. Both models come with Alexa integration for smart control.
The Omni QLED stands out with significant upgrades: double the local dimming zones, 60% higher brightness, and support for Dolby Vision and HDR10+. A processor that’s 40% more powerful, combined with OmniSense interactivity, makes it a strong contender in the premium smart TV market.
By offering both budget-friendly streaming sticks and TVs with tiered specs from basic to advanced, Amazon ensures it caters to every type of user. Whether someone wants an affordable streaming solution or a feature-rich smart TV for family entertainment, the Fire TV range now has it covered. This strategy reinforces Amazon’s ambition to dominate the home entertainment space with options for every lifestyle.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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