Pre-sale? Yeah, they’re doing it again. September. Early birds get the cheaper tickets, and groups because let’s be real, nobody goes alone score bigger discounts. Six friends? Twenty percent off. That’s basically the universe saying “don’t be lazy, plan ahead.” And every year the rush gets worse, the lines longer, so securing that spot early? Smart move. Very smart.

But here’s the thing it’s never been just rugby. Sure, the HSBC SVNS series is the backbone, the reason you’ve got elite teams flying in from everywhere, but walk ten steps away from the pitch and suddenly you’re in a mini music festival. Stages, DJs, bands. Sometimes you forget a game is happening until the roar of the crowd pulls you back. It’s that kind of energy, split between sport and pure entertainment.

And don’t think it’s only about pros. Nope. There are cricket matches, padel courts, netball games. Community stuff, teams flying in just to play, laugh, compete, lose, win it’s almost bigger than the main show. Almost. Because what makes the Dubai 7s work is this mix of serious competition and absolute playfulness. You see someone diving for a try one second, then five minutes later you’re watching friends in neon shirts playing their own tournament like it’s the World Cup.

Families? Covered. Kids’ zones, games, activities. Parents sip coffee while kids run wild, and then later, as the sun drops, the vibe flips. Music takes over. Lights. Drinks. People dancing in the desert air like it’s a beach party without the beach. That switch from family-friendly daytime to nightlife energy is what keeps everyone coming back. Something for everyone, but never boring.

So yeah. November 28–30, 2025. Circle it. Bigger, bolder, louder that’s the promise. But also the truth, because every year it somehow grows, and every year people swear “this was the best one yet.” And if you think you’ll just buy your ticket later? Good luck. They’ll be gone. Early pre-sale? That’s the golden ticket. Honestly, it’s less about saving money and more about not missing out.

Now I’m wondering what’s the music lineup going to be this time? They always hold it back, teasing, and the guessing is half the fun. But let’s be real: rugby, music, food, friends it’s already set. The rest is just the icing.