Built on New Balance’s belief that running connects communities and shapes culture, ‘Local Legends’ brings runners to the neighborhoods that give Dubai its character. Each run will champion locally loved spots, from laundromats and grocery stores to barbers, cafés, restaurants, and everything in between.

The concept is simple: Dubai knows its local legends best. Runners across the city are invited to nominate a neighborhood business they believe deserves a little extra love. The selected spots will then feature on the weekly routes and become a celebrated touchpoint on Dubai’s running map.

This series builds on New Balance’s commitment to running communities across the UAE, bringing the brand’s ‘Run Your Way’ ethos to life while championing homegrown businesses and celebrating the region’s resilient spirit.

HOW IT WORKS:

Runners nominate a local business via the online form

Weekly community runs will be hosted in partnership with JJRC

Each run will spotlight and support the nominated business

Runners of all levels and paces are welcome to register for the run and nominate any business of their choice

Commenting on the initiative, Ana Elisa Seixas, Head of Marketing at New Balance MEAI, said: “Dubai’s neighborhoods are full of hidden gems and at New Balance, we want to celebrate the people and businesses that make this city move. By bringing a running series that is by the community, for the community, we want to celebrate the spirit and resilience of the UAE while supporting homegrown businesses. We can’t wait to hit the streets together and show some love to the local spots that make our city feel like home.”

Angus Maxfield & Ryan Underwood Co-Founders of Jumeirah Johns Running Club commented, “At JJRC, we love a good run with a good reason. Part of why we started JJRC in the first place was to support local businesses and now, that’s more important than ever. We’re excited to launch this initiative, uncover some local hotspots, and play our small part in giving back to Dubai!”