Nike invited UAE runners of all levels to Point Zero, Running Track, Dubai, to embrace “The Power of Choice” and run and recover at AREA 72 DXB, the brand’s state-of-the-art athlete performance facility. Over 2,000 runners showed up and showed off.
The week-long experience, held from October 10 to 17, 2025 gave the UAE’s running community a chance to take the harder road, push their limits, and discover the running shoes to match their individual running styles and goals.
Featuring Pegasus Premium, to Vomero Plus and Structure 26, the line-up reflects Nike’s commitment to providing runners with intuitive, purpose-built options that meet every preference and performance needs.
Following the overwhelming response, Nike increased registration capacity for each group run from 60 to 200 runners per session, allowing even more participants to join in the excitement and experience the high-energy, community-driven atmosphere, resulting in 3,200 sign-ups. Most importantly, runners didn’t just run, they recovered at AREA 72 DXB, with Hyperice’s massage and compression tools, offering the ultimate post-run recovery experience that allowed participants to recuperate like elite athletes.
By combining innovative footwear, expert coaching, and premium recovery experiences, AREA 72 DXB created a space where runners could celebrate resilience, personal achievement, and the freedom to choose the path that suited them best.
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