Built around the brand’s highly personalised mobile Travelling Tailor service, the new offers bring the full bespoke experience directly to the client’s home or office.

From fabric selection and design consultation to fittings, measurements and style guidance, Ateliier De Soul’s stylists and tailors work around the client’s schedule, creating garments that are tailored not only to the body, but to the individual’s lifestyle, preferences and presence.

The two new packages are designed to meet different wardrobe needs while maintaining the same focus on quality, fit and personal service.

The Occasional package is priced at AED 4,599 and includes two custom-tailored suits, three personalised shirts and a six-month alteration guarantee.

Executive Prime, priced at AED 6,999, includes three custom-tailored suits, five personalised shirts, a six-month alteration guarantee, and the added benefit of Ateliier De Soul’s tailors coming directly to the client for fittings and consultations.

Both packages are crafted using selected premium suiting fabrics - chosen for quality, drape and durability. Every client is guided through styling and customisation options by Ateliier De Soul’s experienced craftspeople.

And rather than offering a one-size-fits-all solution, the process is built around individual requirements, whether that means creating a sharper professional wardrobe, refining an existing look, or investing in pieces that carry more confidence, versatility and longevity.

What sets the experience apart is the brand’s Travelling Tailor service, which extends the traditional tailoring model into a more private and elevated setting. By bringing a wide fabric selection directly to the client, Ateliier De Soul allows them to see, feel and choose materials in their own environment, where natural light and surroundings can influence how a cloth looks and drapes. The consultation itself becomes more relaxed and more personal, creating space for a deeper conversation around style, fit and intent.

The home and office service also enables more nuanced measurements and observations. Beyond taking standard dimensions, Ateliier De Soul’s tailors assess posture, movement and natural asymmetries in a setting where the client feels most comfortable, helping to achieve a more precise and flattering fit. It is a discreet, time-efficient approach that reflects the expectations of busy professionals and high-net-worth clients who value both quality and convenience.

Biivesh Vamadev, Founder and Managing Director of Ateliier De Soul, said: “We really feel like it’s time we moved the dial on men’s personal style in Dubai. And in our fast-paced city, it makes sense to meet our distinguished clients where it is convenient for them, rather than the other way around. Our craftsmen and master tailors then get a far better vision of what exactly works best for each and every client. It’s a celebration of style, craftsmanship and feeling good – embodied in the luxurious fabrics of our beautiful suits and shirts.”

In a city where time is limited and expectations are high, Ateliier De Soul’s latest offers speak to a growing demand for tailoring that is both luxurious and practical.

The launch also reinforces the brand’s wider philosophy that confidence is never off-the-rack. It is built through clothing that fits properly, reflects the wearer, and is created through a process that feels as personal as the final garment itself.