GNTB

The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Energy to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. As the central organisation for promoting inbound tourism to Germany, the GNTB works closely with the German travel industry and private-sector partners and trade associations to develop strategies and marketing campaigns that promote Germany’s positive image abroad as a travel destination and encourage tourists to visit the country. The aim is to unlock future commercial potential and thus add value to the German economy by attracting international visitors to Germany.

The GNTB’s primary strategic areas of action are:

• Targeted market research and detailed analysis of global travel trends and market-specific customer demand
• Supporting the German travel industry, which is dominated by small and medium-sized businesses, by sharing expertise and connecting German providers with the international travel trade.
• Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on digital transformation.

The ‘Germany. Simply inspiring’ brand profile represents a high-quality and service-oriented, travel destination in the market.

From its head office in Frankfurt, the GNTB manages 19 foreign representative offices in established and in high-potential source markets.