New voco hotels that opened in 2024 include: voco Seoul Myeongdong and voco Osaka Central – both marking the brand’s debut in South Korea and Japan respectively – voco Guadalajara Neruda in Mexico, voco Jaipur Tonk Road in India, voco Dubai The Palm in the UAE and voco Avignon – Le Brûnet in France.

The brand has also signed more than 100 properties and is on track to open more than one hotel per month, on average, in the coming years. In 2024, voco made its debut in China with the opening of voco Hefei Binhu. The brand is expected to grow in key markets including the US, Saudi Arabia, India, the UK, and Australia.

The brand’s rapid growth has been fuelled by its efficient conversion model, which allows high-quality independent hotels or those from unbranded collections to join IHG’s enterprise in a short period of time. In fact, more than half of voco hotels have been conversions. Voco is known for delivering standout stays and has high guest satisfaction scores – with 82% of guests likely to recommend the brand after their stay.

voco hotels are renowned for three standout features that ensure guests have a great stay: come on in – a signature welcome treat and a swift check-in; me time – indulgent rooms with premium bedding and luxurious bathroom amenities; and voco life – vibrant social spaces and thoughtful service. These touches, along with a commitment to sustainability, make voco a reliable, premium choice for travellers.

voco continues to be a strong growth vehicle for IHG Hotels & Resorts. With a presence in more than 20 countries and a rapidly expanding portfolio, voco is defining what modern, premium hospitality looks like across the globe. The brand’s strong performance and pipeline show that it is well-positioned to meet the evolving needs of travellers and owners for years to come.