Dubai never settles for the ordinary, especially when it comes to cultural and lifestyle experiences. This July, TODA (Theatre of Digital Art) invites visitors into a curated lineup of immersive events from music and visual storytelling to healing and relaxation. With every experience delivered in 360°, TODA transforms traditional performances into multi-sensory journeys, perfectly tailored for Gulf audiences, especially men seeking depth, elegance, and something truly out of the box.
In Viva La Frida, running on select dates in July, art comes alive in an emotional visual tribute to Frida Kahlo. Rather than a typical gallery or slideshow, this show plunges the audience into Frida’s world highlighting her struggles, passions, and iconic artistic spirit through an all-surrounding 360° digital environment. The result is more than a biography; it’s a heartfelt immersion into the emotional layers of an artist who defied convention. A must-see for those who appreciate expressive, meaningful storytelling through art.
TODA's July lineup offers a rich musical palette for those craving more than background noise. On July 18, Love Jazz brings smooth vocals and timeless love songs to life, with hits like Sway and Can’t Help Falling in Love performed live. The following night, July 19, Immersive Tango Night heats up the stage with passionate Latin rhythms and dramatic storytelling straight from Argentina.
Arabic music takes the spotlight on July 25 in Arabic Nostalgic Hits 360°, a tribute that blends legendary voices Umm Kulthum, Abdel Halim, Warda with modern icons like Ragheb Alama and Amr Diab. The format elevates these songs into a spatial sound experience that resonates deeply with fans of classical Arabic melodies.
Beyond rhythm and visuals, TODA also delivers space for inner peace. On July 17, Sound Healing 360° with Ozgul Tanriover uses carefully tuned frequencies to help visitors reset emotionally and physically in an immersive wellness session. On July 26, Prana brings a musical journey through India that combines classical Indian instruments, retro Bollywood vibes, and meditative ragas ideal for calming the mind and uplifting the spirit.
Thrill-seekers aren’t left out either. On July 27, The Sound of Suspense immerses audiences in cinematic tension with iconic soundtracks from The Godfather, Requiem for a Dream, The Matrix, and more. The surround sound elevates every beat and whisper, pulling listeners straight into the drama.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.