Within the paddock, ARES Atelier will feature an exhibition space adjacent to RECARO Automotive, in a context embedded in the broader industrial structure of Proma Group, an international benchmark in high-performance components and systems. 

Participation in MIMO 2026 further strengthens the brand’s positioning in the ultra-exclusive bespoke vehicle segment, with a product lineup focused on the S. The highlight of the exhibition, also presented in its evolved 2026 version, this iteration introduces a broader technical and stylistic update, featuring enhancements across the entire lighting system and a deeper integration between functional components and aerodynamic surfaces, improving visual precision, efficiency, and overall design coherence. The ARES Design Centre has developed a consistent and recognizable design language while preserving the core S1 architecture: a short, sculpted front end, a forward-shifted cabin, and a wraparound windscreen. 

Over the three days of the event, the ARES Atelier space will also serve as a meeting point for clients, partners, and international stakeholders, with the management team present to share ongoing projects and future developments. 

MIMO 2026 visitors will also have access to experiential on-track sessions as part of the official event program, engaging with the dynamic capabilities of ARES vehicles in a setting dedicated to performance and technology. 

The Milano Monza Motor Show thus confirms itself as a reference platform for contemporary automotive culture, where innovation, motorsport, and mobility converge in a single large-scale open-air event.