Audi, Al Nabooda Automobiles is bringing the UAE’s local destinations into focus with Beyond the Map, an initiative marking the arrival of the all-new Audi Q3. It combines a curated discovery guide with unique driving experiences, inviting guests to explore the UAE beyond its familiar landmarks. Bringing together automotive innovation, local culture and discovery, the initiative encourages drivers to take the road less travelled and uncover the stories behind some of the country's unexpected finds.
The Beyond the Map book features 30 destinations across the UAE, including independent cafés and family-run restaurants, local farms, cultural experiences and unique stays. Each destination offers a glimpse into the people, traditions and stories that give the country its distinctive character, encouraging residents to rediscover the UAE from a new perspective.
Exclusive Audi Q3 drives will explore selected destinations, including Juntas, a family-run bakery housed in an Emirati home; Houd, a restaurant celebrating traditional Emirati cuisine; and Guernsey Dairy, a family-run farm in Al Ain. These three locations will also host public Audi pop-ups from 27 October to 9 November.
Copies of Beyond the Map are available at the Audi, Al Nabooda Automobiles showrooms in Dubai, Sharjah and Fujairah, where visitors can also discover the all-new Audi Q3, available now. Visitors can also pick up the book at all featured destinations with a QR code providing access to the digital edition, offering inspiration for the next drive.
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