Against this backdrop, Maserati unveils a new communications campaign, made in collaboration with the creative agency Migrante, that weaves together two parallel journeys: that of the Brand, back with a renewed lineup and a strong ambition to excel on the global stage, and that of Italy's passion for sport in all its forms–a passion ready to rise and amaze once more. Bringing this promise to life is Alessandro Del Piero, the star of the evocative film that will air this evening. 

The film, entirely created using AI technology, portrays Maserati as “The Italian GranTurismo: Effortless Luxury Performance” through a journey across a deserted New York. The star is the New Maserati GranTurismo, the iconic model that embodies the essence of the Modena-based brand, combining comfort, driving pleasure, and performance. Behind the wheel is Alessandro Del Piero, the unforgettable No. 10, as he drives through a New York City brought to a halt. No words–just the road, the sound of the iconic Nettuno engine, and the focus of a man who knows exactly where he's going: New Jersey. After all, dreamers never stop, and Italians love to dream–but they also know how to turn dreams into reality. 

Alessandro Del Piero commented: “The journey of the new GranTurismo through a silent New York made me reflect on what pride means, on what a symbol represents. Like wearing the Azzurri shirt before the whole world. I'm grateful to Maserati for imagining this journey that goes straight to the heart: only a Brand whose history has been shaped by beauty and courage could have inspired it. Great achievements are built even when you are not on the pitch.” 

Cristiano Fiorio, Maserati Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, said: “You can always focus on what’s missing, but at Maserati we choose to look ahead with optimism and a clear vision. Over 112 years of history, we have written memorable chapters in the story of the automotive industry and global motorsport. We are not just dreamers– we turn dreams into reality. That is why we wanted to pay tribute to Italy, to Italian excellence and craftsmanship, to those who triumphed in the past and to those who look to the future, striving to achieve even greater milestones.”