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  3. Tesla Roadster Logo Trademark Hints at a Long Awaited Return

Tesla Roadster Logo Trademark Hints at a Long Awaited Return

13 May 2026
  • What does Tesla’s new Roadster logo reveal?
  • What performance figures has Tesla promised for the new Roadster?

Spending nearly a decade in development, the second generation Tesla Roadster has become one of the most talked about electric cars in the world. First revealed in 2017 with dramatic promises about performance and futuristic technology, the Roadster has faced years of delays and missed launch targets. Now, a newly filed trademark from Tesla suggests the long awaited electric supercar could finally be approaching its official return.

New Identity

New Identity

Filing a fresh trademark application at the end of April, Tesla introduced a completely new logo design for the upcoming Roadster. The badge features a futuristic hexagonal shield shape pointing downward, combined with four vertical lines at the bottom and sleek Roadster lettering across the top.

Expanding beyond just the car itself, the trademark also covers electric vehicles, charging equipment, EV batteries, and branded clothing. Earlier trademark filings from February included matching Roadster typography and a silhouette design that closely resembles the low profile prototype first shown back in 2017.

These details strongly suggest Tesla is preparing a more complete visual identity for the Roadster ahead of a future reveal.

Performance Promises

Performance Promises

Since the original unveiling, Elon Musk has attached some extremely ambitious claims to the second generation Roadster. Tesla originally stated the electric sports car would exceed 400 kmh in top speed, sprint from zero to 100 kmh in just 4.2 seconds, and deliver an estimated driving range of nearly 1000 kilometers.

Over time, the promises became even more dramatic. Musk later claimed the car could accelerate from zero to 96 kmh in under one second and even teased a special SpaceX package featuring small rocket thrusters mounted to the vehicle.

Despite these bold claims, Tesla has repeatedly delayed the project since its originally planned 2020 launch. Musk recently hinted at a possible reveal in late April, but with May already underway, fans are still waiting to see if the Roadster will finally appear in production form.

Ahd Kamal

BY Ahd Kamal

Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.

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