The Emirates NBA Cup 2025 kicks off on Prime Video, with Group Play beginning October 31 and running through November 28.
Audiences in the UAE can catch all the action live, exclusively on Prime Video, as part of its expanding sports offering in the region. Featuring all 30 NBA teams, the in-season tournament brings an exciting new layer of competition to the regular season, as franchises compete for the coveted Emirates NBA Cup trophy. Each team will play four Group Play games — two at home and two on the road — across East and West conferences. The top eight teams will advance to the Knockout Rounds, comprising the Quarterfinals (December 9 – 10), Semifinals (December 13), and the Championship Game (December 16) in Las Vegas, where the winning team will lift the Emirates NBA Cup and secure a spot in NBA history. As part of NBA on Prime, fans in the UAE can stream all seven Knockout games, including the Quarterfinals, Semifinals and Championship, live on Prime Video in December. The Emirates NBA Cup forms part of Prime Video’s landmark 11-year global media-rights deal with the NBA, offering fans access to 67 regular-season games, postseason action, and exclusive coverage of the NBA and WNBA. With league’s biggest stars, high-stakes matchups, and intense rivalries, the Emirates NBA Cup promises to deliver the kind of competitive energy that defines the sport at its best.
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