Since its debut in 2021, the TONDA PF collection has established itself as benchmark reference in contemporary Haute Horlogerie. Borne of a quest for absolute aesthetic perfection, TONDA PF Micro-Rotor embodies Parmigiani Fleurier’s philosophy of minimalist elegance, made for purists and watch collectors with an appreciation for ‘private luxury’. With the Micro-Rotor, the watch is pared down to its essence with just two hands and a date window - the dial an open stage for intricate craftsmanship. The Ahmed Seddiqi limited edition TONDA PF Micro-Rotor Corail features a 40mm case crafted in stainless steel with a platinum 950 knurled bezel, and a unique, coral-coloured hand-guilloché dial. The dial features the Maison's iconic Grain d’Orge pattern and 18ct gold rhodium-plated indices. A nod to the region and partner, the date is displayed in Arabic numerals. Sculpted lugs taper into a meticulously finished integrated bracelet, alternating seamlessly between polished and satin surfaces. “The launch of this limited edition is a testament to our relationship with Parmigiani Fleurier and the brand’s innovative design and quality craftsmanship. We are honoured to share this collaboration with our audiences, as part of our 75th anniversary, and look forward to celebrating this moment,” said Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi.

At the heart of the TONDA PF Micro-Rotor Corail lies the ultra-thin PF703 calibre, its beauty and innovation visible through the sapphire crystal caseback. Manufactured entirely in-house, the movement features a platinum micro-rotor, a small and complex oscillating weight integrated into the structure that allows a significant reduction in thickness. Measuring just 3mm, the calibre offers a 48-hour power reserve. Every finish within, from the Grain d’Orge guilloche-adorned micro-rotor to the hand-decorated Côte de Genève bridges and perlage baseplate, reflect the Maison’s commitment to the finest in watchmaking traditions. “The Seddiqi family’s legacy in watchmaking is extraordinary and widely respected across the industry. It is a true pleasure for us to join their 75th anniversary celebrations with the TONDA PF Micro-Rotor Corail. Created for the UAE’s sophisticated collectors, who recognise the beauty in restraint and the power of meaningful detail, this timepiece represents the essence of who we truly are: understated, refined and uncompromising in our pursuit of horological purity,” said Guido Terreni, CEO of Parmigiani Fleurier. Parmigiani Fleurier’s partnership with Ahmed Seddiqi was announced in May 2025 and heralds a new era for the brand in the region. The new limited edition timepiece, along with the Maison’s latest collections, is available at the Ahmed Seddiqi boutique in Dubai Mall.